Welcome to the American South

Recorded Aug. 20, 2011

Despite the rich diversity of our global community, we remain bound together by five universal values articulated in Rushworth M. Kidder’s Moral Courage. Trapani challenges Fuqua students to arm themselves with care, honesty, respect, responsibility and fairness as they stand in the gap between a world fashioned on these values and a business culture that rejects this message. Beyond business, we can acknowledge the need for these values in our lives, communities and our world.

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We've all heard, at one time or another, the importance of a good education. No matter who you are, in a few moments you'll be on your way to earning your Masters Degree.

Today's Professor, Kevin Trapani, delivered the Keynote Address for Duke University's Fuqua School of Business at its 8th Annual Day in Durham. This event seeks to contextualize Fuqua students' situation in the community, focusing on the necessity of social responsibility and leadership from businesses.

Trapani's “Welcome to the American South” speaks to the place of values and moral courage in society. Despite the rich diversity of our global community, we remain bound together by five universal values articulated in Rushworth M. Kidder's Moral Courage. Trapani challenges Fuqua students to arm themselves with care, honesty, respect, responsibility and fairness as they stand in the gap between a world fashioned on these values and a business culture that rejects this message. Beyond business, we can acknowledge the need for these values in our lives, communities and our world.

Though some of us may never receive a MBA, we can all strive for a MMC—Masters in Moral Courage, knowing that each individual can do good from wherever he or she stands. Take a look around, notice the ways you apply the five values to the people and situations in your life. Notice also the values you have yet to master.

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