The World's Largest Swimming Lesson

SAVE THE DATE

World’s Largest Swimming Lesson, Thursday, June 21, 2018

WHO:

Any facility can be an official host location for the 2018 World’s Largest Swimming Lesson™ (WLSL).

WHAT:

Now in its 9th year, The World’s Largest Swimming Lesson was created as a platform to help the aquatics industry build awareness about the fundamental importance of teaching children to swim to help prevent drowning, the leading cause of accidental death for kids 1-4.

WHEN:

Thursday, June 21, 2018

WHERE:

Local WLSL events take place at hundreds of locations in more than 20 different countries on five continents over the course of 24 hours.

All kids and adults can be a part of the event.

WHY:

The purpose of the event? Provide kids and parents exposure to life-saving water safety skills and build awareness about the vital importance of teaching children to swim to prevent drowning. We're joining Team WLSL™ in their mission to spread the message Swimming Lessons Save Lives™ to one billion kids and adults by 2019.

About The World’s Largest Swimming Lesson™

Since its inception, more than 235,000 children and adults have participated in lifesaving WLSL lessons, generating more than 750 million media impressions about the vital importance of learning to swim. Learn more about this phenomenal program by visiting www.WLSL.org.

BACKGROUND

  • The problem is real: Per the CDC, drowning remains the leading cause of unintended, injury related death for U.S. children ages 1-4, and the second leading cause for children under 14; drowning is an even greater threat in other countries around the world.

  • Many lack basic swimming skills: In 2014, a survey completed by the American Red Cross found that more than half of all Americans (54 percent) either can’t swim or don’t have all of the basic swimming skills.

  • Parental supervision is key: According to Safe Kids Worldwide 2016 report, despite the fact that lack of supervision played a role in the majority of drowning deaths. less than half of parents (49 percent) indicate they remain within arms’ reach of their child in the water.

  • Swimming lessons make a difference: Participation in formal swimming lessons can reduce the risk of drowning among children age 1-4 by up to 88%.

  • Males and minorities are at the most risk: Nearly 80% of people wo die from drowning are male and the fatal drowning rate of African American children ages 4 to 14 is almost 3 times that of white children in the same age group.